Vinitaly International Academy confirms multinational courses in Hong Kong and Russia | News


VERONA, Italy, February 2, 2022 /PRNewswire-PRWeb/ — VIA will launch its educational program for 2022 with its 3-day hybrid course taking place simultaneously in MoscowSt. Petersburg and hong kong under the expert tutelage of Sarah Heller MW. The internationally acclaimed course is now in its 21st edition, having successfully pivoted to an agile format during the first wave of COVID lockdowns in early 2020. Since then the course has continued to grow and adapt. , with more international locations planned for the future.

Veronafiere has been present for two decades in Russia, historically a country that has always been among the first stages of Vinitaly’s globalization process. In light of the strong interest and involvement of Russian wine professionals in the last edition of VIA Verona in 2021, the decision was made to organize the first edition of the Vinitaly International Academy in Russia and the Vinitaly Roadshow ahead of Vinitaly 2022, with the support of two Italian Wine Ambassadors on site, Veronique Denisova and Anna Baranova.

Daria Pukhova, VIA Russian Italian Wine Ambassador, Class of 2021, said: “VIA has been the most in-depth program I have ever experienced, with a specific focus on native grapes and soils, tied in with the historical context. .

hong kong has been part of three previous VIA courses, two in-person and an agile format, and there are currently 18 certified Italian Wine Ambassadors in hong kong. This fourth edition of VIA Hong Kong will harness the commitment of Chinese wine professionals to the world of Italian wine and provide another opportunity to benefit from VIA’s in-depth and content-rich course material. VIA offers comprehensive training aimed at providing a solid scientific orientation on the native grapes of Italy and on the biodiversity, history, culture and business characteristics of the 20 regions. To date, out of nearly 900 VIA candidates, 262 have obtained the title of Italian Wine Ambassador, of which 15 have obtained the title of Italian Wine Expert.

GOING THROUGH Russia/hong kong 2022 will take place from February 28 to March 2, 2022. The course will be taught in person in hong kong by Sarah Heller MW, with concurrent online links to Moscow and Saint PETERSBOURG. In Moscowthe hybrid style course will be attended by Vinitaly Roadshow on 3rd of March.

Heller said, “I am delighted that, despite challenging conditions, we were able to put together an outstanding learning and tasting program in the first quarter of the year for our loyal VIA community in hong kong and Russia — we have seen a wave of enthusiasm for Italian wine in this part of the world and it is great to be able to capitalize on this energy and welcome more and more people into the VIA family. »


About: Vinitaly International Academy (VIA) aims to be the benchmark in Italian wine education. It offers a complete educational path with standardized courses that will teach professionals and educators to master the diversity of Italian wine in a rigorous and organized way. VIA’s main objective is to foster a worldwide network of highly qualified professionals such as Italian Wine Ambassadors and Italian Wine Experts: in turn, they will support and promote Italian wine around the world. VIA was founded by Stevie Kim, managing director of Vinitaly International. The new VIA ecosystem benefits from the advice of the Italian professional associations Federdoc, Federvini, Vignaioli Indipendenti FIVI and Unione Italiana Vini as members of the Institutional Advisory Council. Italian specialist in vine genetics, Prof. Attilio Scienza, oversees the scientific and educational direction of VIA as chief scientist. Faculty of VIA Sarah Heller MW and Henry Davar teaching the flagship Italian Wine Ambassador course. To date, there are 262 certified Italian Wine Ambassadors, 15 of whom are also Italian wine experts.

Media Contact

Vinitaly International Academy Media Team, Just Do The Work, 0458101447, [email protected]

SOURCE Vinitaly International Academy


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