TruSo, a black-owned social media app about to launch


A new app could end the so-called “black Twitter” experience and give African Americans their own social media platform. Backed by celebrities Sway Calloway, Kareem Grimes, Terrell Owens and Miki Barber, the black-owned social networking app, TruSo, is about to make its debut.

“I believe in the power of community, especially cultural communities,” said Matthew Newman, founder and CEO of TruSo in a press release. “When it comes to the black community, the whole world has witnessed what we can accomplish when we come together behind a cause – we create a phenomenon.”

Newman continued, “Now we are introducing a social community that is built and funded by Blacks for Blacks and that incorporates monetization so that everyone wins. Those who use the app should also benefit financially. This is what we have built.

TruSo would be designed to “empower and advance personal and professional aspirations”. It includes a content calendar that engages top personalities across multiple categories: arts and culture, business and marketing, and more.

Calloway said his partnership with the app was strategic and he believed others would use it very well. “I got involved with TruSo because this technology is really disruptive in the social media space,” he said.

Grimes said Newman “has a clear vision and a strategy to go to market. I have worked with him on other projects, so I know his business acumen well, and I was delighted to have the opportunity to get involved.

At launch, TruSo will be available for Apple and Android users. The app is free, and people who join the waitlist in July will receive a free six-month premium membership. Register on and enter the sponsorship code TruSoPR21.

Stacy M. Brown, Senior National Correspondent for the NNPA News Wire


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