Some Gen Zers describe the January 6 hearings as “the Watergate of this generation.” So it’s no surprise that content creators take the opportunity to explain audiences and provide more information to their followers.
“When I break down the lighter parts and the easier to hear parts, I hope it encourages some of my subscribers to delve into it more or watch for themselves,” creator Emma Silverman told the Washington Post.
Another TikToker, Myca Hinton, uses the platform to “quench his voracious interest in politics”. Others have created Republican Distraction Bingo Cards and provided summaries with an animated talking head. Many creators say they work hard to avoid spreading inaccurate information, but it never hurts to read articles, cite sources, and find clips on Congress.gov to make sure you have a overview. But it’s another clear sign that the way consumers get information is changing, with content creators often more influential to certain groups than traditional media.
Here are today’s other top stories:
Gen Z loves a familiar idea of social media.
Freshmen use Patio as a way to meet people before they arrive on campus, reports BuzzFeed News. Although the app was originally designed to help current students stay connected, the Patio team has expanded its reach by providing a safe and welcoming space for incoming freshmen. This allows new students to connect with others who have been accepted into the same school and helps eliminate the “OMG am I going to make friends?” to fear.
Ray Huera, an environmental toxicology student who helped coordinate the launch of Patio, said:
“[Current students] are not looking for as many new people to meet as incoming freshmen and transfer students. “I think it will definitely attract more people to the Patio app because first-year students’ priority is finding new people to make friends with, and Patio does just that.”
Why it matters: Online friendships are the norm, but connections that start on Patio can spread to other social networks and the real world. But it’s also a reminder that social media is now old enough to essentially have a “reboot”: this idea replicates the very first modern social network, returning to the roots of media as a more specialized tool that facilitates interaction in real life.
New data published last week revealed that 75% of US and UK consumers are not comfortable supporting a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutativeincludes responses from over 3,000 adults.
The results show that consumers are concerned about the privacy of their data and being tracked online. In fact, only 27% of consumers said they fully understand how brands and companies use their personal data to create targeted ads. Given the choice, 42% of consumers would not share any personal data online with advertisers.
These numbers show that the advertising industry cannot ignore consumer feelings about data privacy. people lose their confidence in targeted advertising, which means companies will have to commit to protecting their customers’ private data and using it responsibly.
LinkedIn introduces carousel posting option
Farewell, improvised carousel stations. LinkedIn launched native carousel functionality which allows users to choose multiple still images and/or video clips to add to a post. You can also add alt text during the setup process and rearrange your uploads before sharing.
Prior to the release of native carousel functionality, users had to attach PDFs to their updates. The PDFs were then converted into a multi-image preview set, which – spoiler alert – doesn’t look as good as the embedded messages.
Why it matters: LinkedIn is currently seeing a record commitment levelsand a study on LinkedIn content found that native content generates three times more clicks than any other type of content. And for small to medium-sized accounts, videos drove the highest engagement-per-impression. With statistics like this, it’s worth updating your LinkedIn strategy and the type of content you share.
Dawn Olsen is a writer who went to engineering school out of state (Purdue University) to get an English degree. She has lived in Indianapolis for 10 years and spends a lot too much time on twitter. In fact, she’s probably thinking about Twitter right now.