Social networking sites may have reached the ‘social peak’ in terms of daily users


The number of daily active users (DAU) stops for major social media sites according to data collected for the last quarter. Social media giants such as Facebook, Twitter and Snapchat have seen a drop in the number of daily users. According to the data, Snapchat reported a quarter-over-quarter decline in SAD, which is the same for Facebook, especially with users in the European Union. On the contrary, Twitter also reported a gradual decline.

Experts called the situation a “social peak” or the growth of social media where there is no more room to add more users now “GDPR” introduced by the European Union privacy law could be one of the reasons. Additionally, Snapchat recently encountered backlash from its users after redesigning the app, after which it had to redesign the app again.

Another reason could be that over a billion Chinese users have been blocked from accessing services such as Facebook and even though these social media sites operate in China, these are watered-down versions that comply with the various amended laws. by the Chinese government.

In July, Facebook and its batch of apps recorded a SAD of 2.5 billion people, while Instagram reported a total of 1 billion active accounts in June, but there is one thing to remember, a member can have multiple accounts. When the WhatsApp figures were released, they also showed a rise in the SAD.

According to Facebook’s quarterly reports, it registered 1,712 million monthly active users (MAU) in the second quarter of 2016, while it reported a total of 2,234 million MAU in the second quarter of 2018. However, when the quarterly reports are examined. , one can easily see the break-up of MAU where North America has been stable since Q2 2016, however, there has been slight growth in other parts of the world indicating a social peak.

The same story follows when reports are compared based on Daily Active Users (DAU). it shows that a total of 1,126 million people visited Facebook daily in the second quarter of 2016, while the number rose to 1,471 million in the second quarter of 2018. Although this is a significant increase, reports show North America’s SAD is stable while Europe has experienced a slight decrease compared to by Q1 2018 and Q2 2018.

Twitter, one of the biggest social networking sites, recorded a fairly stable MAU of 335 in the second quarter of 2018, up from 336 in the first quarter of 2018, while it was the same in the third quarter of 2018 and the fourth quarter of 2018. Another ‘Snapchat’ app is worried about stagnating as it recorded only one million more DAU in Q2 2018 compared to 81 million DAU in Q1 2018 in North America. For the rest of the world, it reported a shortfall of 1 million daily users in the second quarter of 2018 compared to the total of 48 million users in the first quarter of 2018. Currently, Facebook with its own Facebook app, Instagram and WhatsApp is the epitome. of the total number of users and active users while others are stagnating.


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