Social networking app Koo plans to enter US amid Twitter fiasco: report

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KooAppa multilingual microblogging platform, nurtures global expansion ambitions by watching roller-coaster developments on Twitter, led by Elon Musk.

Bengaluru-based Koo is developing features and tools for the platform to appeal to a global audience and will initially target the United States. As part of the development, which was first reported by economic time, the platform won’t charge users to get verified and plans to onboard global leaders.

Apart from the United States, Koo is also looking to tap into Indonesia, Bangladesh, Africa and West Asia, Malaysia and the Philippines.

It comes as Elon Musk rolled out plans for Twitter to charge users to get verified, then had to take a temporary U-turn on Twitter Blue as parody accounts took their toll.

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A request sent to Aprameya Radhakrishnaco-founder and CEO, Koo, elicited no response until this story was published.

Aprameya, who co-founded TaxiforSure (acquired by Ola Cabs), started working in the regional language apps space after launching Vokal, in 2016with his former consultant TaxiforSure ​Mayank Bidawatka. While the Quora-like audio Q&A platform attracted a niche crowd, Koo (launched in 2020) appealed to a wider audience.

The microblogging platform, which operates in Hindi, English, Punjabi, Bengali and Kannada, among 10 Indian languages, took off in 2020. Amid more than 50 Chinese apps banned and the number of users going online is growing exponentially due to the pandemic-related lockdowns, Koo saw an opportunity to attract many users. Politicians such as Smriti Irani, Nitin Gadkari and Ravi Shankar Prasad, cricketer Virat Kohli and actor Tiger Shroff among others have checked Koo’s profiles.

A few days ago, Koo also crossed 50 million downloads.

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