VerSe Innovation announced the acquisition of GolBol, the social networking application. VerSe which recently marked the one year anniversary of its short video app Josh will bring together the entire GolBol team, including co-founders Shanu Vivek, Karandeep Singh Gujral and Kaushik Mahato, to help accelerate the ongoing work to modernize and multiply Josh’s impact.
In a press release, VerSe said, “Vivek and the team are very familiar with the techniques that enable diverse users to socialize with digital content and will focus their efforts on improving Josh Cam – a powerful video editing application. mobile designed exclusively for users and creators in the short video ecosystem. The app, with its intuitive and sleek multi-layered editing interface, allows short video users to give their content a professional touch. will also improve the efficiency of AI and ML to create UGC discovery initiatives that have the power to detect quality content from a stream of thousands of videos and classify those videos at scale so that Josh’s users benefit from the latest, most unique and authentic experiences.”
Shailendra Sharma, SVP Product and Engineering at VerSe Innovation, said, “VerSe’s clear growth strategy for Josh, built on an entrepreneurial spirit, has driven this alliance with some of India’s brightest minds and passionate innovators who understand how Bharat consumes, creates and engages with content. Not only does this reinforce our commitment to building Bharat’s largest digital platform that captures the share of mindshare, timeshare and revenue from local language users. It also validates our culture of learning and mentorship, as well as our intention to create an entrepreneurship hub to nurture and accelerate ideas from young entrepreneurs in India’s content technology ecosystem.
Vivek said, “GolBol was born from the simple idea of motivating local language users to share their lives online through an easy-to-use product. We had bigger plans and wanted to solve Bharat’s diverse content needs. The ambition and clarity of thought demonstrated by Josh’s management convinced us that this was the right solution. We are aligned with the company’s vision of delivering a family of apps for a Bharat audience and believe that where Josh benefits from our experience, we have access to world-class resources and technology at Josh to create greater impact.