Social media has become an important part of our lives in one way or another. The fact that more than 80% of the inhabitants of this planet have access to the Internet is proof of this. In recent years, social media platforms like Facebook, Instagram, etc. have evolved because user behavior keeps changing. For example, a few years ago people were more than happy to get a few likes and comments on their posts, but now the same people are using these sites to get information, share tips, and even grow their business. In a nutshell, these platforms have become more important than ever before because their use is now benefiting people. From renowned companies to large automotive and food manufacturing companies, everyone now uses these sites to actively communicate with their users. In fact, some brands have even moved from their websites to their social media business pages because that’s where their audience is. Everything changes so quickly that you become curious about what will happen next? Will people switch to virtual reality altogether or will all these sites end and people lose interest? Let’s talk about what futurology guru Jason Hope thinks!
1) Social networks help businesses grow
Jason Hope believes the role of social media has now become more important than ever, especially since it now helps businesses grow. Who in the world ever thought that these sites would help businesses make direct sales? But it’s happening around and almost everyone is doing it right now. According to research, users trust social sales and they are ready to buy anything through Whatsapp or Instagram. Let’s take Instagram as an example here.
All that matters is how many followers an Instagram business page has. The more followers there are, the more these people trust these pages and end up buying the products they want. Now when you compare that with a business website, you won’t get such massive direct sales because people can’t see subscriber counts or check likes or reviews. All they have are online reviews to trust when buying from a website. Jason Hope believes this whole process is pretty much the reason why businesses are now focusing on their social presence rather than their websites and actual physical presence.
2) The entertainment game is stronger than ever
Social media sites were once used to find and interact with old friends online. However, now things are not the same and these sites are getting stronger than ever because of the new features and functions added to entertain their audience. According to research, an average user spends around 2 hours and 45 minutes on social media every day. Now that pretty much explains why people use Facebook, Instagram, Twitter, etc. for entertainment purposes. On top of that, people prefer to go to the same sites for information purposes because they know how news spreads like fire on those platforms.
Hope believes that these platforms providing people with both entertainment and information, they are strengthening themselves and their future looks rather bright. Look around and you’ll see almost everyone else scrolling through their news feed or typing on their Instagram posts. In fact, Facebook and Instagram are the first things some people check right after they wake up. All of this explains why social media has a hold on people and, in the current situation, it doesn’t look like it’s going to end anytime soon.
3) The role of mobile devices
Research shows that 91% of internet users enjoy accessing social media through their cell phones. This works well in favor of marketers, as almost all social media platforms now have an advertising format for mobile apps. Marketers now assess their profits to depend a lot on customer loyalty, which is why they have shifted their focus from working on the main pages to building loyal customer communities. Jason Hope suggests that for a business to grow, targeted advertising on a mobile app and a strong social media presence is more important than trying to increase website traffic.
It goes without saying that over 80% of people with internet access spend most of their time using social media apps instead of visiting websites. It has changed everything for businesses and once again, social media is more useful to them in reaching their customers than anything else on the internet.
Reflections from Jason Hope on Largest Social Media Platform – Facebook
While we’re on the subject of social media networks and their future, Jason also has some thoughts on Facebook, and whether he’s dying or not. The guru thinks Facebook isn’t really dying, but it certainly loses its charm over time. He further clarifies that this was bound to happen at some point because people are now losing interest in Facebook and moving more towards using other social apps like Instagram, Twitter, etc.
According to Jason Hope, two reasons Facebook is losing the popularity it once had are: Gen Z doesn’t really care and people have trust issues when it comes to Facebook. After the massive Facebook data breach scandal, people became really concerned about their privacy and whether or not they could be trusted using Facebook. Gen Z, in particular, want a secure platform that doesn’t disclose their data or record everything they do or say. Additionally, Facebook needs to add some cool new features to make users regain its popularity, otherwise things won’t work. Jason further suggests that if Zuckerberg can come up with a strategy to regain the trust of his users, Facebook can once again lead the world of social media, but for now people are leaving this platform and they have started to spend more. time on other apps that take the lead.
Last word from Jason Hope
Social media platforms have now become more than just communication technologies or information intermediaries. It is now a whole world and people are joining it at a breakneck pace. For now, the future of social media looks pretty bright, as it offers so much more than people thought. As for which app is the most popular, says Jason Hope, we can’t really name an app just yet. The market is changing, user behavior is changing and so are these applications. For now, our fingers crossed and all we can do is hope for the best!