You’ve probably heard a lot about the Peach social networking / messaging app. Some say it’s stupid, some say it’s great, and many say something in between. How do I feel about it? He feels cool. Fresh in a way that Twitter, Path, WhatsApp, and Messenger don’t feel.
Remember, this is on a huge hype right now, so take everything with a grain of salt. But by all means, please give it a try. No need to let cynicism keep you from giving it a go. Speaking of which, it seems a lot of people are doing just that:
Peach is currently # 120 on the Apple App Store in the US for free apps, and # 9 for social media (with pretty good company). , it signals to me that there are groups of people who are willing to try new things. We have not yet reached the peak of consumer applications. So even as Snapchat continues to catch fire and Messenger gets smarter, there is a need – or a want – for something “else”.
I’ve been using Peach all weekend and the best I can say is the key is not to add a ton of people to your chart because the more intimate the communication the better. There’s also a sense of accomplishment you get once you master its “magic words,” its command line interface for sharing different pieces of content within the app. It will be fun to see what other commands will be added.
I also have fun taking photos in a way that looks like a Facebook animation, video, or Boomerang:
Innovative? No. New ? Costs? Yes. Once an app hits the top 10 in a category, an organic thing happens when those who don’t read Twitter or the tech press grab it.