Extreme E joins Chinese social network app Douyin

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Extreme E signed up for Chinese sports content and abridged video sharing app Douyin.

The electric off-road racing series has joined ByteDanceowned social networking platform to boost fan engagement in China. Douyin’s 600 million daily active users and list of 700,000 sports content creators will help Extreme E expand its reach.

Extreme E already has streaming deals in place with China Sports Zhibo.tv and Huya in the region, and more recently the international event selected the Chinese distribution platform Zero string as a new broadcast partner.

“Douyin in China has a huge community of sports enthusiasts that Extreme E is delighted to be able to reach through this partnership,” commented Ali russel, Marketing Director at Extreme E.

“Our digital collaborations are extremely important in sharing the messages of Extreme E and it is imperative that we create partnerships like these to reach a global audience. One of the championship’s missions is to shine a light on the climate crisis and encourage change, and the only way to do that is to reach as many people as possible with our innovative digital and broadcast product. “

Last year, premier league side Manchester United, reigning Bundesliga champions Bayern Munich, and the league all have joined the platform, which is emerging as one of China’s largest online communities.

The first Extreme E series debuts in April, with personalities like Jenson button, Nico Rosberg and Lewis hamilton all launching their own teams to participate in the event that raises awareness about climate change and environmental issues in five remote locations.


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