Marketers and marketers looking to develop their social media skills can enroll in free online courses taught by educators and practitioners.
Here is a list of free courses to hone your social media marketing skills. There are courses on writing for social media, monitoring and analysis, surveys, and more. Some courses are one-class. Others have multiple modules in extended specializations. All courses are free – some provide additional material at the premium level.
Free Social Media Marketing Courses
What is Social?, from Northwestern University, is the first of the six-course specialization, “Social Media Marketing: How to Profit in a Digital World.” The course provides the tools, insights, knowledge and skills needed to make an immediate impact on an organization. Use the audit option to view lectures and some assignments without subscribing or starting a free trial. Paid learners will receive additional content beyond the basics of the course.
Introduction to Marketing from the University of British Columbia will teach the core concepts and tools to help you understand and excel in marketing. The course covers social media strategy and other key marketing topics including market research, branding, pricing, integrated marketing communications, and more. Learn through the award-winning educational approaches of the Sauder School of Business faculty of marketing.
social enterprise, from Northwestern University, will explain how to transform your organization’s social marketing from an untracked investment to an integral part of its marketing strategy. Learn the legal considerations, performance metrics, and management tactics for success.
Digital Marketing Fundamentals, from Google’s Digital Garage, is a free course. Accredited by Interactive Advertising Bureau Europe and The Open University, it includes 26 modules, all created by Google trainers. It contains practical exercises and concrete examples to help you turn your knowledge into action. The social media part will help identify suitable social networking sites, create targeted content and measure success.
Meta-master plan offers a series of free, self-paced online courses and webinars to develop your marketing skills on Facebook, Messenger, Instagram and WhatsApp. Follow a sequence of tutorials, such as “building brand awareness” and “generating leads.” Track content by type and become a certified expert. Prepare with study guides and practice tests, then take an online exam to graduate.
Viral marketing and contagious content creation, from the Wharton School at the University of Pennsylvania, explains how to create more effective marketing ideas for brands and products. Drawing on principles from his book, “Contagious: Why Things Catch On”, Professor Jonah Berger illustrates successful strategies for using buzz to create virality. Get a better understanding of how to create infectious content, create stickier messages, and get any product, idea, or behavior to adopt.
Social Media Monitoring on Udemy shows you how to curate content and find influencers online. Master the art and science of social media monitoring to identify conversation hotspots and meet your audience on their home turf. Learn how to monitor social media for Facebook, Twitter, LinkedIn, YouTube, Craigslist, blogs and forums.
Social Media and Marketing Webinars is a YouTube playlist that features content from a buffer week of webinars, covering topics like content curation, Instagram for business, Facebook strategy, and more.
Social Media Marketing Course from the HubSpot Academy will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Join HubSpot Academy Professor Crystal King to learn how to build an effective social media strategy, implement social listening and moderation, create social content, expand your reach, excel at digital advertising, measure return on investment, and more.
Content, advertising and social IMC, from Northwestern University, shows how marketers are successfully navigating today’s media landscape. Find out why developing engaging content for your audience is essential for effective social marketing. Get an integrated who-what-where plan that uses platform-specific messaging to increase your market share. Get gamification tips to retain your audience and learn the secrets of advertising on Facebook and other social sites.
Social media analysis, from Quintly, covers the basics and fundamentals of social media analytics for beginners and marketers looking to brush up on their knowledge. It aims to help anyone involved in social media analysis, whether they work for a brand, an agency or in the media.
Social Media Strategy for Small Business is a four-module course. Explore the different types of social media and methods for preparing and sharing content. Learn how to meaningfully measure engagement on Twitter, Facebook, blogs, LinkedIn, and YouTube. Evaluate your social media strategies in e-commerce.
Copywriting for social media, from the University of California, Berkeley, and online course provider edX offers a framework for writing on social media, focusing on purpose, content, and audience. Learn how to structure and write content that delivers your message, engages your audience, and tells your business story.
Quick Sprout University offers a wide variety of short courses in social media, content and email marketing, advertising, search engine optimization, link building, and more. Social media courses include “How to Create a Social Media Marketing Funnel” and “How to Effectively Market Your Small Business on Social Media”. Learn how to set up your social media profiles for search engines and turn followers into customers.
Marketing analysis: marketing measurement strategy is an introduction to marketing analysis. Learn how to use analytics to effectively allocate your ad spend and generate more revenue. Learn market segmentation to position products and services. Understand what metrics to follow to execute your strategy.
Digital Marketing Analytics in Practice, available from the University of Illinois at Urbana-Champaign, introduces the science of web analytics and applies data analytics to real-world challenges marketers face daily. Acquire practical knowledge for planning, collecting, analyzing and reporting data.
Social Media Ethics explores ethical and respectful behavior on social networks. Learn to exercise good judgment, show tolerance and consideration for others, and do the right thing on social media.
Specialization in Social Media Marketing in Practice, from the Digital Marketing Institute, is a four-part program on social media marketing. The first course starts with the fundamentals of digital marketing and transformation before moving on to the basics of social media and content marketing. The second course delves into social media, business strategy, and the relative strengths of major social platforms for marketers. The third course focuses on marketing via Facebook, Instagram and Snapchat. The final course covers Twitter, LinkedIn, and YouTube advertising and social selling tactics for engaging with today’s consumers.